Hook & Matter Blog

Upcoming Shows: Winter 2017!

We’ll be at the following shows this holiday season:

Cavalcade: Manhattan

Dec 8 – 10, corner of Broadway and Great Jones St
Daily, 11am – 8pm

Cavalcade: Brooklyn

Dec 16 – 17, at the Brooklyn Historical Society in Brooklyn Heights
Corner of Pierrepont & Clinton Sts. (enter on Clinton)
Saturday: 11am – 6:30pm
Sunday: 11am – 6pm

Etsy & Amex Small Business Saturday

Nov 25 – 26 Brooklyn Art Library in Williamsburg

Chelsea Market

Nov 27 – Dec 3 Chelsea Market’s event space


November 14, 2017

New York Magazine

Back in late November Sara Lynne Schiwal and I were interviewed for a piece on Etsy for New York Magazine. Thanks for taking the time to visit a few Etsy sellers to find out the scoop. Etsy has created a space where our business and lots of other small businesses has thrived. A space that connects local small batch makers with an audience and customers. I know Etsy has grown a ton over the years, but at the root of it, that’s what Etsy is to us. We are extremely grateful!! I also loved reading the article to find out more about what being a B Corp means – which Etsy is. I’m proud Etsy is a B Corp and is good to their employees. We’re taking 26 weeks paid maternal and paternal leave! If only all companies were so civil! Thank you Etsy Success and New York Magazine!


June 12, 2017

Hook and Matter on the Today Show

Hello! The Today Show stopped by our studio and shared a little of our story on Friday. We had so much fun sharing our experience about becoming moms and keeping the business going while staying home with our girls. Not easy, it’s hard work!

Thank you Suzy Welch for the interview! Thank you Etsy for the opportunity! Next time we’ll show Kathie Lee and Hoda the ropes like they did at Starbucks ;)

Check out the feature!

Knitty City

A little story about finding community among small businesses here in NYC and find ways to reduce waste while still keeping things pretty.

We try hard to leave as small a carbon footprint as possible. Here is one of the ways we do this – a peek into where the funnest part of our packaging comes from! Thanks Knitty City, Barbara Pinto and the rest of the KC knitters!


March 7, 2017

Real Simple

One more for today!! Real Simple says we’re one of “The Best Jewelry Shops on Etsy”. Hey, we’ll take it!


April 28, 2016

Hook and Matter and Etsy ASAP on CNBC

We had an amazing studio visit from CNBC. We walked them through our handmade process and talked about Etsy’s new “ASAP” same-day delivery service. We’re giving it a shot!

Here’s the feature.

Big thanks to the CNBC crew, we hope you had a great time here in our tiny studio!


November 9, 2015

Etsy Fireside Chats

We love Etsy’s new fireside chats — and were honored that Etsy employee Nick mentioned us as his favorite Etsy experience! Check out the vid:


Hi Everybody,

Our first ever CLEARANCE and SECONDS SALE!!! Not perfect, but perfectly good and deeply discounted just for you.

Here here and here!

Hook And Matter SALE

July 23, 2013

Finding Inspiration Around the City

Inspiration from a Brooklyn subway station for our geometric porcelain earrings.  Anyone know which station?!

Geometric Porcelain Jewelry

July 11, 2013

Happy 4th Everyone!

It’s not only Independence Day, it’s my man’s birthday too!  Can’t wait for fireworks over the Hudson River tonight.  Happy Birthday Matt!


July 4, 2013


Hook & Matter has just doubled in size.  It’s not just me any longer!  My sister, Sara, now graces me with her presence everyday!  I couldn’t be more lucky or happier.  QuickBooks, Etsy site, blog-  you’re all about to actually be up to date.  Out of stock earrings-  you’re about to be made.  Woot Woot!

Charcoal Gray Bow & Arrow Pillowcases

June 18, 2013

Black Friday / Small Business Saturday / Cyber Monday SALE

Hope you all had an amazing and restful Thanksgiving. If you’re in the shopping mood, we are offering $2 domestic shipping on our stud earrings and laser cut acrylic necklaces in our Etsy Shop today through Monday. Beat the crowds, don’t leave your living room, and get a jump start on the holidays!

Gold Large Faceted Stud Earrings

November 23, 2012

Pelham Arts Holiday Craft Show – CRAFT-TASTIC

Hook & Matter has been featured at the Pelham Arts Holiday Craft Show and Sale! The show takes place from November 30th til December 8th. They put together a gorgeous postcard for the event, featuring our Wishbone necklace. We’ve also got stud earrings, porcelain necklaces, and other select items at the show.

If you’re in parts north of the city, stop by!

Pelham Holiday Craft Show


November 22, 2012

Sheep and Wool Festival

Having fun getting ready for the 2012 Sheep & Wool Festival with my new intern, Joske!!! New rings galore. Thank you Joske!

Rings and Earrings Hook & Matter Sheep and Wool Festival

October 17, 2012

Etsy Finds

Yay! My 14k rose gold pyramid studs are featured in “Etsy Finds” today! Totally makes my day!!!


Hook & Matter on Etsy Finds

September 26, 2012

Drilling Bar Studs

I’m working on a new order of earrings and figured out a more efficient way to drill the bar studs!
The little drilled hole is where I solder each of the posts on. It’s an extra step, but makes the posts way more secure.

Drilling Bar Studs Hook & Matter Studio

September 21, 2012

New Business Cards!

Making new business cards for the holidays! When you’re crafty, doing this involves activities such as…Hook & Matter Business Card Process

September 8, 2012

New Tools!

This might be why I’m a metalsmith- I love getting new tools! It’s a dapping block and punch set. I use it to make to make these:


Hook & Matter New Tools

August 8, 2012

The Wishbone Statement Necklace

The wishbone statement necklace at its best! Thank you Bree!
Photographer: Anthony Evans THEMANUC , Model: Malene Jensen , Makeup/Hair: Nikki Valentine (Makeup Artist) , Stylist: Bree Cooley | Wardrobe Stylist & Fashion Editor , Stylist Assistant: Jessica Totillo, Scarf: artstring, Necklace: Hook & Matter Nails by POP Beauty
Wishbone Statement Necklace by Hook & Matter
July 11, 2012

Renegade Craft Fair

Getting ready for Renegade this weekend! My first time doing the show! I’m making quite a few one-of-a-kind necklaces to sell this weekend and I’ll be posting some of them here this week!

Here’s a rose gold chain, custom laser cut acrylic and porcelain bead necklace!

Acrylic and Porcelian Necklace from Hook & Matter

June 18, 2012

100 Layer Cake

Thank you to Rebekah at A & B Creative for featuring our stud earrings at a recent bridal shower photoshoot!  The ladies at 100 Layer Cake posted the photos here on their blog.  Thank you everyone.  Looks like so much fun!

100 Layer Cake May 29 2012

June 3, 2012

Rose Gold Bar Studs – Heart Dance Gif

I love making gifs – well gifts too, but I mean tiny animated images.  Gifs!  Found a great tutorial for Photoshop and here’s what I made.

Haven’t posted these new rose gold studs, but will soon…  Update:  Here they are!

May 13, 2012

Finishing Fun!

Having fun with new finishes for all my little studs.  I’ve been dreaming of plating them in rose or pink gold for a while.  Swoon…  I wish I’d had these in time for Valentine’s Day!  I’ll just pretend I’m 9 months early!

I love the soft matte finish – especially on the bar studs.

Rose Gold Long Bar Stud Earrings

Looks like they’re square dancing!  “Bow to your partner…”

May 11, 2012


Thanks for hosting all us Etsy sellers, Martha!  Had a fun time sitting in the audience with Bonnie of bonniebitescandies and Nguyen of knitknit!

The Etsy Show Audience Martha Stewart Show

Don’t mind my hair *wink wink.  It was a long cold morning waiting in line outside the studio, but worth the wait!